The CRM, or Customer Relationship Management tool, is one of the most important parts of your customer experience strategy. With it, you can keep track of important interactions with clients, track the path to purchase, and even pinpoint your most loyal customers.
The question is, which CRM software should you be using? There are plenty of great options out there, and each has their own distinct benefits to offer. Today, we’re going to be comparing the functionality of ActiveCampaign and HubSpot CRM.
Both of these tools are flexible tools offering plenty of insights into customer success. Here are some details to help you decide which product is right for you.
ActiveCampaign CRM: Features
ActiveCampaign is best-known as a platform for lead capturing, management, and marketing automation. The ActiveCampaign CRM is a dedicated solution for sales, with in-built automation features to improve team productivity. There are also helpful contact management capabilities built-in and lead scoring with win probability metrics.
ActiveCampaign’s CRM technology promises companies everything they need to sell more. You can enhance your business operations with everything from the deal and pipeline monitoring to task tracking, and attribution. Features include:
- Automated pipelines for sales and customer management
- All-in-one environment for lead details
- Lead contact history recording
- Lead scoring
- Automatic task assignments
- Intelligent sales routing
- Win probability rankings
- Automated segmentation
- Integration with email marketing
- CRM tools for your smartphone
- Sales reporting
- Notification emails
- Note creation within deals and contact records
- Automated deal updates
ActiveCampaign streamlines the process of learning about your customers, delivering personalised experiences, and empowering sales teams. You can automate your sales funnel from start to finish, creating nurturing campaigns for individual segments of your target audience. There are even handy reporting features to help you measure your success.
HubSpot Sales Hub: Features
HubSpot is another market leader in the CRM environment today. The “Sales Hub” from HubSpot is just one of the many software options from the brand, which also covers Service and Marketing. We’re focusing on the HubSpot Sales Hub combined with the free HubSpot CRM for the best like-for-like comparison between HubSpot and ActiveCampaign.
HubSpot Sales Hub comes with access to contact, deal, and task management as standard, as well as email tracking, notifications, collaboration tools, and automated quotes. You can also get a host of features for tracking sales rep productivity, setting custom goals for teams, and designing your own playbooks for a better chance of success. Features include:
- Extensive sales playbooks with agent guidance
- Predictive lead scoring
- Custom objects for pipeline automation
- Custom reports and analytics
- Deal stage, task, and lead rotation automation
- Custom goals
- Agent productivity reporting
- Live chat and in-app calling
- Meeting schedule
- Automated quotes
- Document sharing
- Email templates and scheduling
- Email notifications and tracking
- Contact, task, and deal management
HubSpot’s Sales Hub combines all the capabilities you need to build better relationships with your sales prospects, with the tools you need to sell. You can even help your teams reach your customers in the ways they prefer with features like live chat and in-app calling.
ActiveCampaign vs HubSpot: Which is Better
Choosing the right CRM and sales technology for an amazing customer experience can be tough. There are a host of options to choose from, and every platform seems to have its own unique benefits to offer. While HubSpot Sales Hub and ActiveCampaign CRM share some features, like contact tracking and lead scoring, they have some differences too.
HubSpot can be a more expensive CRM solution compared to ActiveCampaign, but it also allows companies to get specific about the kind of CRM support and features they need. While your contact, deal, and task management features, as well as meeting scheduling and other capabilities, are free, your specialist services come at a premium.
