About the Company
ActiveCampaign has been around for a while, but it is only recently that it transitioned to a SaaS-based business model. Since 2003, it was known as a consulting firm and on-premise software provider, helping SMBs automate their marketing experience. It changed gears towards the latter half of the decade, raising $20 million in 2016 and another $100 million in 2020 to power its SaaS product – the ActiveCampaign Experience Automation Platform. ActiveCampaign also most recently raised $240 million in April.
Today, the ActiveCampaign Experience Automation (CXA) Platform has over 150,000 customers and 850 employees globally.
Its flagship platform uses machine learning, automation, and easy native integrations to personalise the customer experience, segment audiences, and orchestrate marketing activities. Let us review its features in more detail.
Inside the ActiveCampaign Experience Automation Platform
The platform offers a simple solution to your marketing automation needs, letting you delve as deep as you would require or deploy basic automations, at a few clicks. For this flexibility of usage, G2 has named ActiveCampaign a leader in multiple categories from small businesses to mid-market companies and enterprises, applauding its set-up process, measurable outcomes, and customer relationship approach.
Machine Learning (ML)
ActiveCampaign uses ML to predict key insights you should act on. It tells you the probability of winning a particular deal, how likely customers are to open an email at a specific time, and which content is likely to resonate the most. This ensures that your automated workflows are as intelligent as with human intervention.
Migrating to ActiveCampaign
The platform comes with a free migration service if you are looking at a brownfield implementation. This includes data importing, and the recreation of opt-in forms, email templates, and automation workflows. If there is a difference in functionality, ActiveCampaign accepts requests to add that functionality to its platform.
Automation Tools
This is where the ActiveCampaign Experience Automation Platform really shines. It has an impressive marketplace of automated workflows, called Recipes, to address common use cases like gathering feedback after an e-Commerce purchase or setting loan renewal reminders in real estate. There are industry-specific as well as cross-industry Recipes that can be deployed at a click.
Omni-Channel Integrations
You can connect the ActiveCampaign Experience Automation (CXA) Platform with all your major marketing channels including email, web pages, messaging/text, social media, and chatbots. This lets you automate workflows across channels and make the most of each channel’s personalisation and targeting capabilities.
