Customer experience automation and CRM firm ActiveCampaign has announced a new sales engagement solution aimed at improving the customer experience.
ActiveCampaign’s Sales Engagement Automation is integrated across channels allowing for unified messaging across emails, video, chat and voice, which it said meant companies wouldn’t require separate systems for marketing and sales activities.
"The legacy sales engagement and ABM tools on the market today don't properly address the needs of 95% of businesses today," said Jason VandeBoom, founder and CEO of ActiveCampaign.
"The majority of businesses don't have separate marketing and sales teams, and having separate tools for these functions just makes it more difficult to grow their business. That's why we're pioneering a new way, unifying that sales and marketing data, and making it more actionable."
Other features of the Sales Engagement offering include:
- Lead scoring
- Pipeline automation
- Win probability
"Sales and marketing alignment is critical to success for growing businesses, so having a tool that unifies the best parts of sales engagement and ABM is really exciting to bring to market. We know this helps businesses grow because we've used it ourselves," said Adam Johnson, SVP of Sales at ActiveCampaign.
