Customer experience automation and CRM firm ActiveCampaign has announced the release of custom objects to trigger customer experience automation.
The ActiveCampaign Customer Experience Automation Platform allows companies to precisely target prospects via personalised messages, build customer loyalty via analytics and leverage automation to predict customer behaviour.
The company’s solution also features a CRM component which utilises email and sales automation to organise customer data, using machine learning, automation, and integrations to personalise the customer experience as well as marketing activities.
"Today's customer needs are constantly evolving, which means businesses have to be more agile and analytical than ever before to create unique 1:1 experiences for their customers," said Jason VandeBoom, founder and CEO of ActiveCampaign.
"Data flexibility and customisation have been available within the CRM market for years, but I'm thrilled we are taking those capabilities a step further by bringing our automation-first approach to custom objects and making them available to businesses of all sizes."
The new offering allows companies to use data from across their tech stack to create workflows for automated experiences. That leverages ActiveCampaign’s extensive range of over 870 integrations and over 600 automation recipes.
That enables:
