HubSpot has revealed plans to acquire subscription billing management and configure, price, quote (CPQ) start-up Cacheflow for an undisclosed amount.
Cacheflow will bolster HubSpot’s Commerce Hub product, which has processed $1bn in gross merchandise value since launching in 2023, the latter said.
Yamini Rangan, CEO of HubSpot, said: "We've seen strong year-over-year growth with Commerce Hub, which gives our customers an easy way to manage payments and unify their customer and transaction data.
“With Cacheflow, we're doubling down on our vision for commerce by addressing two important areas of the buying experience: subscription billing and configure, price, quote (CPQ).
"Cacheflow is a leader in this space and has helped companies automate the purchase process to capture revenue faster. We're excited by the impact they will have on customers of Commerce Hub."
Cacheflow was founded in early 2021 and left stealth that November, at which point it revealed a $6m seed round. A $10m round led by GV (formerly Google Ventures) followed in 2022.
HubSpot stated that Cacheflow simplifies B2B software sales and purchases with billing and subscription management solutions.
The solution automates the SaaS sales flow process using a single, no-code platform.
Customers can customise quotes, finalise deals using interactive links, and easily upsell and renew customers.
Co-founders Sarika Garg and Brian Zotter previously held senior roles at numerous tech firms, including Salesforce and SAP.
