8x8 has acquired Singapore-based mobile marketing and enterprise messaging provider Maven Lab,
The move marks a significant step in 8x8’s goal of building out its end-to-end customer engagement capabilities across the Asia-Pacific region.
The deal also reinforces 8x8’s broader strategy to move beyond enterprise messaging as a standalone capability and toward more orchestrated, omnichannel customer experiences, particularly for organizations operating at scale across diverse regional markets.
8x8 said the acquisition expands its customer engagement footprint, APAC-native messaging, and automation capabilities, strengthening support for enterprise and public-sector organizations that rely on secure, high-volume communications with local delivery requirements.
Sylvain Chaperon, General Manager of CPaaS at 8x8, pointed to Maven Lab’s practical experience delivering ready-to-deploy messaging solutions as a key driver behind the move.
“Maven Lab brings deep experience delivering packaged, outcome-oriented messaging solutions that customers can deploy quickly,” he said.
“Together, we will expand our ability to help APAC organizations run secure, high-volume customer communications across more channels, with expanded regional coverage and support.”
Moobidesk Integration Expands Regional CX Capabilities
Central to the acquisition is Moobidesk, Maven Lab’s cloud-based customer engagement and messaging platform.
8x8 plans to integrate Moobidesk into the 8x8 Platform for CX, combining it with the company’s broader communication, automation, and CPaaS capabilities.
The integration is designed to deliver a more unified and scalable platform for APAC, while expanding support for a wider range of customer interaction channels.
According to 8x8, the combined teams will also assess opportunities to enhance engagement in the region through richer interaction experiences, smarter automation, and support for emerging channels.
Those capabilities are increasingly relevant in Asia-Pacific, where enterprises often operate across multiple markets with different customer expectations, regulatory frameworks, and channel preferences.
Industries highlighted by 8x8 include finance, eCommerce, healthcare, logistics, and travel, where customer communications frequently need to move quickly from outbound notifications to two-way interactions, without sacrificing governance or reliability.
Maven Lab Sees Acceleration for Customer Journeys
From Maven Lab’s perspective, the acquisition represents a chance to scale its Singapore-built messaging and engagement technology more broadly across the region.
“Joining forces with 8x8 is a step-change for what our customers can do next,” said Hiew Wee Soon, Co-Founder and CEO at Maven Lab.
“We are bringing Singapore-built messaging and engagement capabilities together with 8x8’s global scale, security, and CPaaS expertise so organizations across Southeast Asia and beyond can launch richer customer journeys faster, automate more intelligently, and communicate with greater reliability.
“And it sets a clear direction for a more unified platform that helps enterprises move from sending messages to orchestrating end-to-end customer engagement.”
Existing APAC Footprint Provides Immediate Scale
Maven Lab’s platforms are already used by organizations across healthcare, media, and transport, delivering millions of customer engagements, outreach messages, and notifications each year.
With the backing of 8x8’s global infrastructure, regional data centers, and enterprise-grade compliance capabilities, customers are expected to benefit from improved throughput and reliability, alongside stronger data protection and security.
8x8 also highlighted the role of its fraud prevention and authentication capabilities, positioning them as increasingly important as customer communications expand across more channels and touchpoints.