8x8 has unveiled its new partner program that aims to improve customer experiences with AI, insights, and analytics capabilities.
The 8x8 Technology Partner Ecosystem, as it is called, optimizes customer experiences and engagement through the democratization of native integrations for any sized business.
As a result, its customers will not need to create custom developments or pay the high overhead costs, which were previously only feasible for large organizations.
Hunter Middleton, Chief Product Officer at 8x8, said: "A one size fits all approach no longer works. Instead, organizations expect their technology solutions and providers to innovate, adapt and evolve to meet their current and future business and customer needs.
We are thrilled to announce the 8x8 Technology Partner Ecosystem, and even more excited to partner with so many industry-leading, innovative CX vendors.
"The program complements our native AI-driven 8x8 XCaaS platform capabilities, giving enterprises the flexibility to build the right solutions to meet and exceed their customer experience goals."
8x8 XCaaS (eXperience Communications as a Service) is the platform architecture upon which the partner program brings together leading technology solution providers in the industry.
The partner program already consists of over 30 partners, including Avoira, Cognigy, Converse360, Cresta, Engage Hub, LogicDialog, Roboyo, Syndeo, and more.
Moreover, its new ecosystem enables customers to surface data from various apps and interfaces and maintain conversational context during handoffs between the XCaaS platform and partner integrations.
It also provides a means of locating new integration categories and creating bespoke solutions through a catalog of technologies.
As such, customers can enjoy the seamless integrations that follow when selecting one of its technology partners.
8x8’s partner members benefit from collaborations on joint strategies, such as promotional support, sales enablement, lead sharing, and more.
Members will be exposed to new customer use cases and have access to AI integrations.