8x8 has enhanced its CPaaS offering with no-code tools, which offer a visual method to build communication workflows and engaging experiences without coding expertise.
Thanks to the new 8x8 Connect Automation Builder, it is now easier than ever for the vendor’s clients to create programmable communications into various applications.
New workflows may expand beyond departments – from marketing to customer support – and individual channels, enabling companies to engage with customers in new ways.
With access to real-time analytics and reporting capabilities, companies can also store, manage, and assess customer journey data from these new experiences.
Sharing more details, Marc Magnin, Head of Product, CPaaS at 8x8, said:
Automation Builder allows users to now leverage a convenient no-code, visual interface to design communication workflows and deploy them on 8x8 Connect.
"Further, it allows companies to automate their customer engagement at scale without putting strain on development teams or running developer infrastructure."
As such, 8x8 aims to eliminate repetitive, manual work while scaling processes with the 8x8 Connect Automation Builder.
While doing so, users can grasp context from each channel and feed that data to service, sales and marketing. Cross-channel orchestration within a consolidated interface enables this.
Other eye-catching features that the 8x8 Connect Automation Builder offers users include: