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NewsAgent Experience13 May 2022 · 2 min read

8x8 Introduces XCaaS – Its Secret Sauce for Success

8x8 has enjoyed a busy start to 2022, launching solutions centered on XCaaS, a deployment model that blurs the line between CCaaS and UCaaS. Alongside its ne...

8x8 Introduces XCaaS – Its Secret Sauce for Success

8x8 has enjoyed a busy start to 2022, launching solutions centered on XCaaS, a deployment model that blurs the line between CCaaS and UCaaS.

Alongside its new Conversation IQ tool - which surfaces interaction insights, trends, and sentiment –the 8x8 Agent Workspace is an excellent example of how the vendor innovates with XCaaS.

The solution aims to enhance hybrid agent experiences, hinging on a design-led user interface (UI) that delivers an intuitive experience, blending UCaaS collaboration capabilities with an advanced CCaaS solution.

David Sipes, CEO of 8x8, believes that such ingenuity will differentiate its vendor proposition. During a recent earnings call, he said:

As the only fully-owned unified cloud-based UC and contact center platform, 8x8 XCaaS is uniquely positioned to capitalize on this opportunity and advance our industry.

"We are leading the innovation and offering customers new experiences, advanced AI-driven analytics, and a modern, intuitive interface."

The 2021 8x8 acquisition of Fuze – a fellow UCaaS and CCaaS vendor – has powered much of this innovation while allowing the provider to expand its global footprint.

In addition, the deal offered the opportunity for XCaaS upgrades and cross-sells, enabling 8x8 to grow its total enterprise customers to 1,320.

Yet, not all of these opt for the native 8x8 XCaaS capabilities. Indeed, many are integrating the 8x8 CCaaS platform with Microsoft Teams – in line with the rapid global surge to the leading UCaaS platform.

Discussing how 8x8 plans to seize upon this trend, Sipes stated:

Our feature-rich direct routing solution for Teams continues to be an important competitive differentiator for our UC solutions and is becoming a significant driver of new [business].

Recent adopters of this 8x8-Teams integration include the Indianapolis Motor Speedway, Think Research, and the University of Bristol.

The latter is a particularly innovative case study, with the University combining 8x8 XCaaS and 8x8 Voice for Microsoft Teams to offer over 27,000 students access to new engagement channels.

More interestingly, they will utilize the Microsoft certified Teams 8x8 Contact Center analytics capabilities to fuel next-generation student welfare initiatives.

Such an example exemplifies the vision that 8x8 has for the XCaaS-fuelled enterprise, which many brands are now embracing.

8x8 earnings highlight this, with XCaaS revenue growth increasing by 35% year-over-year, making up a significant chunk of the $181 million the company recorded last quarter.

 

 

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