8x8 has been launched by Frost & Sullivan, who recognised the provider with the 2021 Global Competitive Strategy Leadership Award.
8×8’s integrated business cloud communications platform has been a popular choice during the current environment of remote working with its advanced capabilities and flexible deployment options.
Elka Popova, VP of Connected Work Research at Frost & Sullivan, said: “With its integrated platform and a complete portfolio of as-a-service solutions, 8×8 addresses growing business demand for flexible consumption of communications, collaboration, and CX management tools.
“Key performance metrics, including revenue growth, channel sales, and traction among midmarket and enterprise customers, underline the effectiveness of 8×8’s strategy and execution.”
A 2021 global Frost & Sullivan survey of contact centre investment decision makers revealed that 63% of surveyed businesses are already integrating their CX and UC solutions. Added to that, another 26% are planning to do so in the next two years.
An improved customer journey (54%) and a better agent experience (52%) top the list of key benefits businesses are pursuing with an integrated CX and UC strategy.