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13 Jun 2022 · 1 min read

5 Trends Driving CRM Innovation

CX Today's Charlie Mitchell hosts Martin Taylor, Director of Content Guru. In this session, we consider the future of CRM, discussing the following five tren...

CX Today's Charlie Mitchell hosts Martin Taylor, Director of Content Guru.

In this session, we consider the future of CRM, discussing the following five trends:

  • Augmenting the CRM with AI
  • Enabling self-service via the CRM
  • CRM-enabled process automation
  • Driving hyper-personalization with CRM
  • CRM integration

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