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Interview1 Jul 2024 · 1 min read

CRM: 5 Trends Tearing Through the Market - #CXTrends24

Watch on YouTube. CX Today's Charlie Mitchell hosts Ramprakash Ramamoorthy, Director of AI Research at Zoho . The video forms part of our Big CX Trends serie...

Watch on YouTube.

CX Today's Charlie Mitchell hosts Ramprakash Ramamoorthy, Director of AI Research at Zoho.

The video forms part of our Big CX Trends series, where we deep dive into a series of trends from across the CX space.

In this episode, we talk everything CRM, discussing the following five trends:

  • Brands use a CRM to facilitate better alignment between departments
  • Brands use AI and GenAI to generate more data for the CRM
  • Vendors advance their own virtual assistants
  • Vendors build out their mobile CRM offerings
  • CRMs swallow up more of the service stack

To view the rest of our CX Trends sessions, click here.

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