The current marketplace for unified communications and collaboration is evolving, driven in large part by a number of strategic acquisitions, partnerships, and consolidation. Today's companies are beginning to recognise that if they want to offer their customers the widest selection of features and solutions possible, they need to be willing to work with other leading brands and pioneers.
One of the companies that have taken the initiative and begun to embrace this new era is 3CX. A developer of unified communications solutions that focuses entirely on the channel, 3CX offers open-standards IP PBX software that can replace the proprietary PBX. With integrated web conferencing through WebRTC, apps for a host of devices, and a full suite of collaboration features, 3CX already has a lot to offer. Now the company has announced its acquisition of WP-Live support, to take it's proposition even further.
Entering the Multi-Channel Market
WP-Live Chat Support is a highly successful live chat plugin intended to support real-time website visitor conversations. The app is currently the most popular chat plugin available for the world-leading CMS, WordPress. WP-Live Chat has more than a million downloads so far, over 1,000 downloads per day, and a huge reputation in the online industry.
The decision by 3CX to purchase WP-Live Chat's tech highlights the company's growing focus in the omni-channel contact centre environment, after the release of the 3CX Live chat plugin, which integrates in the 3CX V16 offering.
WP-Live Chat was originally developed in 2015 by the Code Cabin group - a software development company in South Africa that builds online solutions for business development. 3CX was impressed by the company's rate of growth and customer base and saw an opportunity to obtain a best-in-class technology solution while developing market share.