HORISEN Business Messenger allows companies to communicate with their customers across many different channels in various ways.
Whether the marketing team wants to create targeted campaigns or the service operation wishes to send proactive alerts, Business Messenger is the technology enabler.
Moreover, it offers APIs to connect with many enterprise systems, increasing the sophistication of such use cases and allowing brands to inject communication into many more customer journeys.
Yet, this is only a sneak peek of what Business Messenger does and the benefits it brings. The following ten reasons to consider purchasing the solution delve much deeper.
1. It Paves the Way for Intelligent Outbound Campaigns
A core feature of the solution is its Campaign Manager tool. It allows businesses to build outbound campaigns, segment customers, and test those.
There are also templates available for those campaigns, which are highly customizable. Indeed, brands can add corporate design, which gives customers the confidence that the messages they receive are genuine.
According to Gartner, this is a significant issue with proactive outreach. Indeed, its research shows that two in every three customers contact customer service after receiving a notification from a brand – which brings additional cost.
Yet, those that get it right and use intelligent tools, such as Business Messenger may increase a customer’s value enhancement score by nine percent.
2. It Supports Almost Every Channel You Can Think Of
Adding customer engagement channels opens up the business to a new audience and offers a differentiator against competitors.
With Business Messenger, businesses can secure these advantages by introducing many new, up-and-coming channels. From WhatsApp to Viber, Google Business Chat to Webpush – it’s all there.
Nevertheless, many companies are often wary of introducing a new channel for outbound campaigns, as customers may have follow-up questions.
Yet, thanks to - HORISEN’s Power APIs – it is easy to orchestrate an omnichannel environment where conversations spill onto other channels where the service team can take charge of the conversation.
3. It Injects New Channels Into Customer Journeys
When building channels into customer journeys, businesses previously had to “rack and stack” their tech, source APIs, and engage in lots of manual coding.
Yet, Business Messenger simplifies the process, offering up APIs that allow businesses to inject channels into their existing processes – without ripping and replacing.
As such, the platform offers new levels of agility to customers, allowing them to develop and orchestrate journeys much quicker.
4. It Spreads Rich Media Across Each Channel
With Business Manager, users can incorporate rich media – including images, videos, and emojis – into their customer communication.
If businesses use the platform for inbound conversations, customers may also send such content to support faster contact resolutions.
5. It Integrates with Your Core CX Platforms
HORISEN’s Power APIs integrate Business Messenger with various enterprise applications, from CRM platforms to payment systems.
As a result, users can harness the platform to devise new customer journeys – alongside injecting new channels into existing experiences.
These new journeys may take place within a single channel. So, a customer learns about a product or service, gathers more information, and purchases it without leaving live chat, for example.
Businesses may incorporate conversational AI into these journeys, too (more on this in point nine).
