# CX Today

> Independent intelligence on customer experience technology. News, analysis and practical guidance for CX leaders, practitioners, and partners.

## Browse

- [Home](https://cxtoday.com/): front page — briefing, deep reads and the day's stories
- [Latest](https://cxtoday.com/latest): every published story, newest first
- [Topics](https://cxtoday.com/topics): topics with at least five live story mentions
- [Creators](https://cxtoday.com/creators): journalists and contributors
- [Brands](https://cxtoday.com/brands): every company with an approved Brand Coverage page
- [People](https://cxtoday.com/people): people with at least five live story mentions
- [Events](https://cxtoday.com/events): the industry event calendar
- [Video](https://cxtoday.com/video): video stories and interviews
- [Glossary](https://cxtoday.com/glossary): plain-English definitions of industry terms

## Beats

- [Contact Center](https://cxtoday.com/beat/contact-center): Contact Center & Omnichannel coverage.
- [CRM & Data](https://cxtoday.com/beat/crm-data): CRM & Customer Data Management coverage.
- [CX Intelligence](https://cxtoday.com/beat/cx-intelligence): Customer Analytics & Intelligence coverage.
- [CX Trust](https://cxtoday.com/beat/cx-trust): Security, Privacy & Compliance coverage.
- [Journey Orchestration](https://cxtoday.com/beat/journey-orchestration): Customer Engagement & Journey Orchestration coverage.
- [Agent Experience](https://cxtoday.com/beat/agent-experience): Workforce Engagement Management coverage.
- [Service Operations](https://cxtoday.com/beat/service-operations): Service Management & Connectivity coverage.
- [CX AI](https://cxtoday.com/beat/cx-ai): AI & Automation coverage.
- [Revenue Tech](https://cxtoday.com/beat/revenue-tech): Marketing & Sales Technology coverage.
- [Community CX](https://cxtoday.com/beat/community-cx): Community & Social Engagement coverage.

## Topics


## Brands

- [8x8](https://cxtoday.com/coverage/8x8): 115 stories
- [Accenture](https://cxtoday.com/coverage/accenture): 19 stories
- [Acquia](https://cxtoday.com/coverage/acquia): 8 stories
- [Adobe](https://cxtoday.com/coverage/adobe): 87 stories
- [Afiniti](https://cxtoday.com/coverage/afiniti): 10 stories
- [Akixi](https://cxtoday.com/coverage/akixi): 13 stories
- [Alchemer](https://cxtoday.com/coverage/alchemer): 7 stories
- [Alibaba Cloud](https://cxtoday.com/coverage/alibaba-cloud): 11 stories
- [Alida](https://cxtoday.com/coverage/alida): 6 stories
- [Alorica](https://cxtoday.com/coverage/alorica): 10 stories
- [Alvaria](https://cxtoday.com/coverage/alvaria): 9 stories
- [Amazon](https://cxtoday.com/coverage/amazon): 68 stories
- [Amelia](https://cxtoday.com/coverage/amelia): 6 stories
- [Amperity](https://cxtoday.com/coverage/amperity): 11 stories
- [Anthropic](https://cxtoday.com/coverage/anthropic): 62 stories
- [Appian](https://cxtoday.com/coverage/appian): 7 stories
- [Assembled](https://cxtoday.com/coverage/assembled): 6 stories
- [AssemblyAI](https://cxtoday.com/coverage/assemblyai): 13 stories
- [AT&T](https://cxtoday.com/coverage/at-t): 8 stories
- [Atlassian](https://cxtoday.com/coverage/atlassian): 11 stories
- [AudioCodes](https://cxtoday.com/coverage/audiocodes): 25 stories
- [Avaamo](https://cxtoday.com/coverage/avaamo): 8 stories
- [Avaya](https://cxtoday.com/coverage/avaya): 189 stories
- [AWS (Amazon Connect)](https://cxtoday.com/coverage/aws-amazon-connect-): 27 stories
- [AWS (Amazon Web Services)](https://cxtoday.com/coverage/aws-amazon-web-services-): 207 stories
- [Babelforce](https://cxtoday.com/coverage/babelforce): 15 stories
- [Bandwidth](https://cxtoday.com/coverage/bandwidth): 18 stories
- [boost.ai](https://cxtoday.com/coverage/boost-ai): 6 stories
- [Bright Pattern](https://cxtoday.com/coverage/bright-pattern): 22 stories
- [BT](https://cxtoday.com/coverage/bt): 16 stories
- [Calabrio](https://cxtoday.com/coverage/calabrio): 70 stories
- [Call & Contact Center Expo](https://cxtoday.com/coverage/call-contact-center-expo): 6 stories
- [CallMiner](https://cxtoday.com/coverage/callminer): 39 stories
- [CallTower](https://cxtoday.com/coverage/calltower): 14 stories
- [Capgemini](https://cxtoday.com/coverage/capgemini): 10 stories
- [Chainguard](https://cxtoday.com/coverage/chainguard): 6 stories
- [Cirrus Response](https://cxtoday.com/coverage/cirrus-response): 13 stories
- [Cisco](https://cxtoday.com/coverage/cisco): 171 stories
- [Cisco Webex](https://cxtoday.com/coverage/cisco-webex): 94 stories
- [Cognigy](https://cxtoday.com/coverage/cognigy): 48 stories
- [Cognizant](https://cxtoday.com/coverage/cognizant): 9 stories
- [ComputerTalk](https://cxtoday.com/coverage/computertalk): 39 stories
- [Concentrix](https://cxtoday.com/coverage/concentrix): 23 stories
- [Content Guru](https://cxtoday.com/coverage/content-guru): 94 stories
- [Contentsquare](https://cxtoday.com/coverage/contentsquare): 6 stories
- [Creatio](https://cxtoday.com/coverage/creatio): 16 stories
- [Cresta](https://cxtoday.com/coverage/cresta): 15 stories
- [CrowdStrike](https://cxtoday.com/coverage/crowdstrike): 6 stories
- [CSG](https://cxtoday.com/coverage/csg): 6 stories
- [Customer Contact Week](https://cxtoday.com/coverage/customer-contact-week): 11 stories
- [CX Today](https://cxtoday.com/coverage/cx-today): 980 stories
- [Cyara](https://cxtoday.com/coverage/cyara): 42 stories
- [Cyber Acoustics](https://cxtoday.com/coverage/cyber-acoustics): 13 stories
- [Databricks](https://cxtoday.com/coverage/databricks): 6 stories
- [Deepdesk](https://cxtoday.com/coverage/deepdesk): 6 stories
- [Deloitte](https://cxtoday.com/coverage/deloitte): 12 stories
- [Diabolocom](https://cxtoday.com/coverage/diabolocom): 21 stories
- [Dialpad](https://cxtoday.com/coverage/dialpad): 42 stories
- [Domo](https://cxtoday.com/coverage/domo): 10 stories
- [dubber](https://cxtoday.com/coverage/dubber): 11 stories
- [e-Boks](https://cxtoday.com/coverage/e-boks): 6 stories
- [eGain](https://cxtoday.com/coverage/egain): 7 stories
- [Emplifi](https://cxtoday.com/coverage/emplifi): 6 stories
- [Enghouse](https://cxtoday.com/coverage/enghouse): 77 stories
- [Enghouse Interactive](https://cxtoday.com/coverage/enghouse-interactive): 7 stories
- [Enghouse Systems](https://cxtoday.com/coverage/enghouse-systems): 10 stories
- [Enterprise Connect](https://cxtoday.com/coverage/enterprise-connect): 8 stories
- [Ericsson](https://cxtoday.com/coverage/ericsson): 11 stories
- [EvaluAgent](https://cxtoday.com/coverage/evaluagent): 38 stories
- [Fin](https://cxtoday.com/coverage/fin): 6 stories
- [Five9](https://cxtoday.com/coverage/five9): 277 stories
- [Forrester](https://cxtoday.com/coverage/forrester): 32 stories
- [Forsta](https://cxtoday.com/coverage/forsta): 10 stories
- [Freshdesk](https://cxtoday.com/coverage/freshdesk): 11 stories
- [Freshworks](https://cxtoday.com/coverage/freshworks): 51 stories
- [Gainsight](https://cxtoday.com/coverage/gainsight): 8 stories
- [Gartner](https://cxtoday.com/coverage/gartner): 147 stories
- [Genesys](https://cxtoday.com/coverage/genesys): 232 stories
- [Gladly](https://cxtoday.com/coverage/gladly): 7 stories
- [Glance](https://cxtoday.com/coverage/glance): 16 stories
- [Gong](https://cxtoday.com/coverage/gong): 10 stories
- [Google](https://cxtoday.com/coverage/google): 146 stories
- [Google Cloud](https://cxtoday.com/coverage/google-cloud): 87 stories
- [GoTo](https://cxtoday.com/coverage/goto): 9 stories
- [Hammer](https://cxtoday.com/coverage/hammer): 16 stories
- [HappyOrNot](https://cxtoday.com/coverage/happyornot): 7 stories
- [HCL Software](https://cxtoday.com/coverage/hcl-software): 10 stories
- [HCLTechnologies](https://cxtoday.com/coverage/hcltechnologies): 15 stories
- [HORISEN](https://cxtoday.com/coverage/horisen): 25 stories
- [HubSpot](https://cxtoday.com/coverage/hubspot): 154 stories
- [IBM](https://cxtoday.com/coverage/ibm): 75 stories
- [Infobip](https://cxtoday.com/coverage/infobip): 27 stories
- [Informatica](https://cxtoday.com/coverage/informatica): 10 stories
- [InMoment](https://cxtoday.com/coverage/inmoment): 12 stories
- [Intercom](https://cxtoday.com/coverage/intercom): 11 stories
- [Invoca](https://cxtoday.com/coverage/invoca): 8 stories
- [Khoros](https://cxtoday.com/coverage/khoros): 11 stories
- [Klarna](https://cxtoday.com/coverage/klarna): 7 stories
- [Kore.ai](https://cxtoday.com/coverage/kore-ai): 33 stories
- [KPMG](https://cxtoday.com/coverage/kpmg): 7 stories
- [Krisp](https://cxtoday.com/coverage/krisp): 15 stories
- [Kustomer](https://cxtoday.com/coverage/kustomer): 22 stories
- [Landis Technologies](https://cxtoday.com/coverage/landis-technologies): 7 stories
- [Lenovo](https://cxtoday.com/coverage/lenovo): 10 stories
- [LinkedIn](https://cxtoday.com/coverage/linkedin): 8 stories
- [LivePerson](https://cxtoday.com/coverage/liveperson): 19 stories
- [LiveVox](https://cxtoday.com/coverage/livevox): 9 stories
- [Local Measure](https://cxtoday.com/coverage/local-measure): 24 stories
- [Mavenoid](https://cxtoday.com/coverage/mavenoid): 9 stories
- [MaxContact](https://cxtoday.com/coverage/maxcontact): 28 stories
- [McKinsey](https://cxtoday.com/coverage/mckinsey): 10 stories
- [Medallia](https://cxtoday.com/coverage/medallia): 42 stories
- [Meta](https://cxtoday.com/coverage/meta): 43 stories
- [Metric Sherpa](https://cxtoday.com/coverage/metric-sherpa): 11 stories
- [MiaRec](https://cxtoday.com/coverage/miarec): 29 stories
- [Microsoft](https://cxtoday.com/coverage/microsoft): 375 stories
- [Microsoft ACS](https://cxtoday.com/coverage/microsoft-acs): 8 stories
- [Miratech](https://cxtoday.com/coverage/miratech): 13 stories
- [Mitel](https://cxtoday.com/coverage/mitel): 26 stories
- [Mitto](https://cxtoday.com/coverage/mitto): 20 stories
- [monday.com](https://cxtoday.com/coverage/monday-com): 7 stories
- [N/A](https://cxtoday.com/coverage/n-a): 66 stories
- [NICE](https://cxtoday.com/coverage/nice): 280 stories
- [NTT DATA](https://cxtoday.com/coverage/ntt-data): 9 stories
- [Nuance](https://cxtoday.com/coverage/nuance): 8 stories
- [NVIDIA](https://cxtoday.com/coverage/nvidia): 27 stories
- [Observe.AI](https://cxtoday.com/coverage/observe-ai): 14 stories
- [Odigo](https://cxtoday.com/coverage/odigo): 33 stories
- [Omilia](https://cxtoday.com/coverage/omilia): 7 stories
- [OpenAI](https://cxtoday.com/coverage/openai): 101 stories
- [OpenText ](https://cxtoday.com/coverage/opentext-): 7 stories
- [Operata](https://cxtoday.com/coverage/operata): 7 stories
- [Optimizely](https://cxtoday.com/coverage/optimizely): 13 stories
- [Oracle](https://cxtoday.com/coverage/oracle): 120 stories
- [PCI Pal](https://cxtoday.com/coverage/pci-pal): 9 stories
- [Pegasystems](https://cxtoday.com/coverage/pegasystems): 54 stories
- [Pindrop](https://cxtoday.com/coverage/pindrop): 12 stories
- [Pipedrive](https://cxtoday.com/coverage/pipedrive): 9 stories
- [Playvox](https://cxtoday.com/coverage/playvox): 14 stories
- [Plivo](https://cxtoday.com/coverage/plivo): 7 stories
- [PolyAI](https://cxtoday.com/coverage/polyai): 7 stories
- [Puzzel](https://cxtoday.com/coverage/puzzel): 54 stories
- [PwC](https://cxtoday.com/coverage/pwc): 9 stories
- [Qlik](https://cxtoday.com/coverage/qlik): 7 stories
- [Qualtrics](https://cxtoday.com/coverage/qualtrics): 81 stories
- [Red Hat](https://cxtoday.com/coverage/red-hat): 15 stories
- [Reddit](https://cxtoday.com/coverage/reddit): 10 stories
- [RingCentral](https://cxtoday.com/coverage/ringcentral): 129 stories
- [Sabio](https://cxtoday.com/coverage/sabio): 49 stories
- [Salesforce](https://cxtoday.com/coverage/salesforce): 851 stories
- [Sanas](https://cxtoday.com/coverage/sanas): 12 stories
- [SAP](https://cxtoday.com/coverage/sap): 132 stories
- [SAS](https://cxtoday.com/coverage/sas): 10 stories
- [Scorebuddy](https://cxtoday.com/coverage/scorebuddy): 18 stories
- [SequenceShift](https://cxtoday.com/coverage/sequenceshift): 13 stories
- [ServiceNow](https://cxtoday.com/coverage/servicenow): 183 stories
- [Shopify](https://cxtoday.com/coverage/shopify): 15 stories
- [Sinch](https://cxtoday.com/coverage/sinch): 21 stories
- [Sitecore](https://cxtoday.com/coverage/sitecore): 9 stories
- [Slack](https://cxtoday.com/coverage/slack): 18 stories
- [SMG](https://cxtoday.com/coverage/smg): 10 stories
- [Snowflake](https://cxtoday.com/coverage/snowflake): 10 stories
- [Sprinklr](https://cxtoday.com/coverage/sprinklr): 98 stories
- [Streem](https://cxtoday.com/coverage/streem): 18 stories
- [SugarCRM](https://cxtoday.com/coverage/sugarcrm): 29 stories
- [Symbl.ai](https://cxtoday.com/coverage/symbl-ai): 12 stories
- [Talkdesk](https://cxtoday.com/coverage/talkdesk): 132 stories
- [Tata Communications](https://cxtoday.com/coverage/tata-communications): 23 stories
- [Tealium](https://cxtoday.com/coverage/tealium): 10 stories
- [TechSee](https://cxtoday.com/coverage/techsee): 10 stories
- [Teleperformance](https://cxtoday.com/coverage/teleperformance): 11 stories
- [TELUS International](https://cxtoday.com/coverage/telus-international): 11 stories
- [Tencent Cloud](https://cxtoday.com/coverage/tencent-cloud): 7 stories
- [Thinscale](https://cxtoday.com/coverage/thinscale): 9 stories
- [ThoughtSpot](https://cxtoday.com/coverage/thoughtspot): 7 stories
- [TikTok](https://cxtoday.com/coverage/tiktok): 8 stories
- [Tollring](https://cxtoday.com/coverage/tollring): 12 stories
- [Treasure Data](https://cxtoday.com/coverage/treasure-data): 10 stories
- [TTEC Digital](https://cxtoday.com/coverage/ttec-digital): 10 stories
- [Twilio](https://cxtoday.com/coverage/twilio): 172 stories
- [UJET](https://cxtoday.com/coverage/ujet): 59 stories
- [ULAP](https://cxtoday.com/coverage/ulap): 8 stories
- [Uniphore](https://cxtoday.com/coverage/uniphore): 12 stories
- [Upland Software](https://cxtoday.com/coverage/upland-software): 8 stories
- [Verint](https://cxtoday.com/coverage/verint): 137 stories
- [Verizon](https://cxtoday.com/coverage/verizon): 18 stories
- [Vodafone](https://cxtoday.com/coverage/vodafone): 14 stories
- [Voiso](https://cxtoday.com/coverage/voiso): 8 stories
- [Vonage](https://cxtoday.com/coverage/vonage): 100 stories
- [Webex](https://cxtoday.com/coverage/webex): 89 stories
- [Webhelp](https://cxtoday.com/coverage/webhelp): 8 stories
- [WhatsApp](https://cxtoday.com/coverage/whatsapp): 9 stories
- [Workday](https://cxtoday.com/coverage/workday): 7 stories
- [XCALLY](https://cxtoday.com/coverage/xcally): 22 stories
- [Yellow.ai](https://cxtoday.com/coverage/yellow-ai): 10 stories
- [Zendesk](https://cxtoday.com/coverage/zendesk): 187 stories
- [Zeta Global](https://cxtoday.com/coverage/zeta-global): 9 stories
- [ZK Research](https://cxtoday.com/coverage/zk-research): 13 stories
- [Zoho](https://cxtoday.com/coverage/zoho): 80 stories
- [Zoom](https://cxtoday.com/coverage/zoom): 218 stories

## People

- [Adam Spearing](https://cxtoday.com/people/adam-spearing): 5 stories
- [Amit Mathradas](https://cxtoday.com/people/amit-mathradas): 6 stories
- [Anil Chakravarthy](https://cxtoday.com/people/anil-chakravarthy): 6 stories
- [Ben Booth](https://cxtoday.com/people/ben-booth): 20 stories
- [Bill McDermott](https://cxtoday.com/people/bill-mcdermott): 48 stories
- [Derek Corcoran](https://cxtoday.com/people/derek-corcoran): 6 stories
- [Dmitri Muntean](https://cxtoday.com/people/dmitri-muntean): 13 stories
- [Duncan Lennox](https://cxtoday.com/people/duncan-lennox): 11 stories
- [Eric Yuan](https://cxtoday.com/people/eric-yuan): 42 stories
- [Gautam Vasudev](https://cxtoday.com/people/gautam-vasudev): 6 stories
- [Harley Finkelstein](https://cxtoday.com/people/harley-finkelstein): 5 stories
- [Hunter Middleton](https://cxtoday.com/people/hunter-middleton): 22 stories
- [Jeff Gallino](https://cxtoday.com/people/jeff-gallino): 9 stories
- [Jensen Huang](https://cxtoday.com/people/jensen-huang): 20 stories
- [Jim Lundy](https://cxtoday.com/people/jim-lundy): 16 stories
- [Justin Robbins](https://cxtoday.com/people/justin-robbins): 31 stories
- [Karthik Suri](https://cxtoday.com/people/karthik-suri): 10 stories
- [Kathy Ross](https://cxtoday.com/people/kathy-ross): 17 stories
- [Kira Makagon](https://cxtoday.com/people/kira-makagon): 13 stories
- [Kishan Chetan](https://cxtoday.com/people/kishan-chetan): 26 stories
- [Marc Benioff](https://cxtoday.com/people/marc-benioff): 175 stories
- [Martin Taylor](https://cxtoday.com/people/martin-taylor): 73 stories
- [Martin Teasdale](https://cxtoday.com/people/martin-teasdale): 11 stories
- [Matt Clare](https://cxtoday.com/people/matt-clare): 9 stories
- [Mike Sicilia](https://cxtoday.com/people/mike-sicilia): 6 stories
- [Parker Harris](https://cxtoday.com/people/parker-harris): 9 stories
- [Richard Manthorpe](https://cxtoday.com/people/richard-manthorpe): 6 stories
- [Rory Read](https://cxtoday.com/people/rory-read): 20 stories
- [Sam Altman](https://cxtoday.com/people/sam-altman): 43 stories
- [Sarah Stephenson](https://cxtoday.com/people/sarah-stephenson): 6 stories
- [Shantanu Narayen](https://cxtoday.com/people/shantanu-narayen): 12 stories
- [Swapnil Jain](https://cxtoday.com/people/swapnil-jain): 16 stories
- [Tiago Paiva](https://cxtoday.com/people/tiago-paiva): 55 stories
- [Tony Bates](https://cxtoday.com/people/tony-bates): 41 stories
- [Zeus Kerravala](https://cxtoday.com/people/zeus-kerravala): 227 stories

## Recent stories

- [Community This Week: Rulings, Releases and the Upcoming Sprint](https://cxtoday.com/community-this-week-rulings-releases-and-the-upcoming-sprint): 2026-10-18 — Why CX teams should care: Discord, Reddit and Khoros show moderation now needs proof, with ANPD, Ofcom and Gainsight linking communities to support systems.
- [One Queue? The ITSM and Customer Service Convergence Nobody Can Ignore](https://cxtoday.com/one-queue-the-itsm-and-customer-service-convergence-nobody-can-ignore): 2026-10-17 — ITSM and customer service are converging on AI agents and shared data. CX Today looks at Workday, Atlassian, Salesforce and ServiceNow
- [Who Controls the Agents? JPMorgan and NVIDIA Tackle AI Security Risks](https://cxtoday.com/who-controls-the-agents-jpmorgan-and-nvidia-tackle-ai-security-risks): 2026-10-17 — JPMorgan and NVIDIA show why AI agent security now matters: CX Today on external agents, retail breaches, and Chainguard tools.
- [Why Customer Engagement Is Still Too Slow to Be Personal](https://cxtoday.com/why-customer-engagement-is-still-too-slow-to-be-personal): 2026-10-16 — Amperity’s Pér highlights why customer engagement teams need to turn signals into action faster, without losing customer context, control, or trust.
- [The AI Handoff Problem CX Leaders Need to Fix](https://cxtoday.com/ai-to-human-handoffs-should-feel-like-one-conversation-so-why-are-han): 2026-10-16 — Why AI handoffs still fail customers matters for CX buyers: Five9 shows repeat contact and context gaps, so leaders must improve agent desktop, CRM and outcomes
- [The Hidden Cost of Manual Contact Center Scheduling](https://cxtoday.com/8x8-flagship-wfm-fran): 2026-10-16 — 8x8’s WFM growth shows why contact centres are replacing spreadsheets with integrated planning, quality insight and AI support.
- [Will Consumer AI Agents Force Businesses to Rethink CRM?](https://cxtoday.com/will-consumer-ai-agents-force-businesses-to-rethink-crm): 2026-10-16 — Consumer AI agents are reshaping CRM, customer data and service, says CX Today, as Colgate-Palmolive and ArvatoConnect flag new buyer behaviour.
- [How IAA Transformed Its Contact Centre with Five9 AI](https://cxtoday.com/how-iaa-transformed-its-contact-centre-with-five9-ai): 2026-10-15 — IAA’s AI contact centre transformation with Five9 increased digital engagement, cut case backlogs and lifted NPS through an employee-first CX strategy.
- [How Customer Simulations Turn Research Into Valuable Insight](https://cxtoday.com/how-customer-simulations-turn-research-into-valuable-insight): 2026-10-15 — Gather CEO and Co-Founder Mayank Mehta explains how AI customer simulations can help marketing teams test ideas and understand buyers faster.
- [Why Resolution Is No Longer Enough for Customer Experience Leaders](https://cxtoday.com/why-resolution-is-no-longer-enough-for-customer-experience-leaders-aws-cs-0185): 2026-10-15 — Mediocre service can erode loyalty. CX Today hears how Amazon Connect AI can connect data, improve journeys and move beyond deflection.
- [Muse Shows Why AI May Grow the Contact Center Again](https://cxtoday.com/muse-shows-why-ai-may-grow-the-contact-center-again): 2026-10-15 — Meta Muse shows personal AI agents entering CX channels, raising new questions on demand, context, authentication, and service governance.
- [Why Fragmented Retail Media Data Damages Customer Intelligence](https://cxtoday.com/why-fragmented-retail-media-data-damages-customer-intelligence): 2026-10-15 — Learn why fragmented retail media data is limiting customer insight and what CX leaders can do to improve measurement.
- [When Stolen Identity Data Turns Your Next Customer Into a Fraudster](https://cxtoday.com/when-stolen-identity-data-turns-your-next-customer-into-a-fraudster): 2026-10-14 — Stolen IDs are letting fraudsters pass checks, so CX Today looks at why Prove’s Mary Ann Miller wants continuous identity verification.
- [Sanas Launches Supervised AI, Keeping Humans in Control of AI Calls](https://cxtoday.com/sanas-launches-supervised-ai-to-keep-humans-in-control-of-ai-customer): 2026-10-14 — Sanas Supervised AI lets one supervisor oversee four AI-led customer calls, aiming to scale automation without weakening accountability or CX.
- [WebexOne 2026: GetixHealth on Buying Into the Webex Roadmap](https://cxtoday.com/webexone-2026-getixhealth-on-buying-into-the-webex-roadmap): 2026-10-14 — GetixHealth's Dan Womack explains why the medical billing firm chose Webex Contact Center and how AI is helping it reach more patients
- [AI Agent Observability Just Changed Again, What Next?](https://cxtoday.com/ai-agent-observability-just-changed-again): 2026-10-14 — Why AI agent failures now matter for CX: Elastic nightshift AI SRE, Grafana IRM, OpenTelemetry and ServiceNow aim to link incidents to customer impact.
- [Can Enterprises Trust AI to Do the Work, Not Just the Demo?](https://cxtoday.com/can-enterprises-trust-ai-to-deliver-outcomes-not-just-pilots-tatacommunications): 2026-10-14 — Enterprises need AI that finishes work, not just demos. Tata Communications explains touchless resolution, AI handoffs and production-ready CX pilots in CX Toda
- [Why Martech Alignment Matters More Than Features](https://cxtoday.com/why-martech-alignment-matters-more-than-features): 2026-10-14 — Tom Kaneshige explains why martech investments underperform and how CMOs can align technology, skills, and workflows for value.
- [CCW Nashville 2026: Key AI and Customer Experience Takeaways](https://cxtoday.com/ccw-nashville-2026-key-ai-and-customer-experience-takeaways): 2026-10-14 — Sanas Supervised AI lets one person oversee four AI-led customer calls, aiming to scale voice automation without losing human accountability.
- [Salesforce Loops Deal Targets CX Problems Before They Hit](https://cxtoday.com/salesforce-loops-deal-targets-cx-problems-before-they-hit): 2026-10-13 — Salesforce’s acquisition of Loops could help CX teams identify why performance changes occur and act before customer issues escalate.

## Upcoming events

- [Zoomtopia 2026](https://cxtoday.com/events/zoomtopia-2026): 2026-10-20 — Virtual — Virtual
- [ServiceNow World Forum](https://cxtoday.com/events/servicenow-world-forum-2026): 2026-10-20 — ExCeL — London
- [Oracle AI World 2026](https://cxtoday.com/events/oracle-ai-world-2026): 2026-10-25 — The Venetian Convention & Expo Center — Las Vegas, NV, USA
- [ICMI Contact Center Expo](https://cxtoday.com/events/icmi-contact-center-expo-2026): 2026-10-26 — Gaylord Palms Resort & Convention Center — Orlando, Florida, USA
- [Cyber Security Expo](https://cxtoday.com/events/cyber-security-expo-2026): 2026-10-27 — QEII Centre — London
- [MarTech Summit EMEA Flagship 2026](https://cxtoday.com/events/martech-summit-emea-flagship-2026): 2026-11-10 — Convene — London
- [Microsoft Ignite 2026](https://cxtoday.com/events/microsoft-ignite-2026): 2026-11-17 — Moscone Center — San Francisco, California, USA
- [Contact Centre & CX Expo 2026](https://cxtoday.com/events/contact-centre-cx-expo-2026): 2026-11-18 — ExCeL London — London, UK
- [AWS re:Invent 2026](https://cxtoday.com/events/aws-reinvent-2026): 2026-11-30 — Multiple venues — Las Vegas, Nevada, USA
- [GITEX GLOBAL 2026](https://cxtoday.com/events/gitex-global-2026): 2026-12-07 — Dubai Exhibition Centre, Expo City Dubai — Dubai, UAE
- [NRF 2027: Retail's Big Show](https://cxtoday.com/events/nrf-2027): 2027-01-10 — Jacob K. Javits Convention Center — New York City, USA
- [Customer Contact Week Orlando 2027](https://cxtoday.com/events/customer-contact-week-orlando-2027): 2027-01-25 — Hyatt Regency Orlando — Orlando, USA
- [Cisco Live EMEA 2027](https://cxtoday.com/events/cisco-live-emea-2027): 2027-02-08 — ExCeL London — London, UK
- [CCW Berlin 2027](https://cxtoday.com/events/ccw-berlin-2027): 2027-02-22 — Estrel Congress Center — Berlin, Germany
- [MWC Barcelona 2027](https://cxtoday.com/events/mwc-barcelona-2027): 2027-03-01 — Fira Gran Via — Barcelona, Spain
- [Salesforce TDX 2027](https://cxtoday.com/events/salesforce-tdx-2027): 2027-03-10 — Moscone Center — San Francisco, USA
- [Adobe Summit 2027](https://cxtoday.com/events/adobe-summit-2027): 2027-03-22 — The Venetian Convention and Expo Center — Las Vegas, USA
- [Enterprise Connect 2027](https://cxtoday.com/events/enterprise-connect-2027): 2027-03-23 — MGM Grand — Las Vegas, USA
- [Twilio SIGNAL 2027](https://cxtoday.com/events/twilio-signal-2027): 2027-04-13 — San Francisco, USA
- [Google Cloud Next '27](https://cxtoday.com/events/google-cloud-next-2027): 2027-04-13 — Mandalay Bay Convention Center — Las Vegas, USA
- [ServiceNow Knowledge 2027](https://cxtoday.com/events/servicenow-knowledge-2027): 2027-05-04 — Las Vegas, USA
- [NiCE World 2027](https://cxtoday.com/events/nice-world-2027): 2027-05-24 — Walt Disney World Swan and Dolphin — Orlando, USA
- [Gartner Marketing Symposium/Xpo Europe 2027](https://cxtoday.com/events/gartner-marketing-symposium-emea-2027): 2027-05-26 — InterContinental London – The O2 — London, UK
- [Cisco Live US 2027](https://cxtoday.com/events/cisco-live-us-2027): 2027-06-06 — Mandalay Bay Convention Center — Las Vegas, USA
- [Gartner Marketing Symposium/Xpo US 2027](https://cxtoday.com/events/gartner-marketing-symposium-us-2027): 2027-06-07 — Gaylord Rockies Resort & Convention Center — Denver, USA
- [Snowflake Summit 2027](https://cxtoday.com/events/snowflake-summit-2027): 2027-06-07 — Moscone Center — San Francisco, USA
- [PegaWorld 2027](https://cxtoday.com/events/pegaworld-2027): 2027-06-13 — MGM Grand — Las Vegas, USA
- [Customer Contact Week Las Vegas 2027](https://cxtoday.com/events/customer-contact-week-las-vegas-2027): 2027-06-14 — Caesars Forum — Las Vegas, USA
- [Databricks Data + AI Summit 2027](https://cxtoday.com/events/databricks-data-ai-summit-2027): 2027-06-21 — Moscone Center — San Francisco, USA

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